BRAND

Where sensibility and responsibility smoothly intertwine
-Soft Intention, Bold Creation-

Sensibility meets Responsibility.
A new basic is born in the space where "how it should be" is unraveled.
Directors: YASU and SAYO

PARTNER: YAGI Co.,Ltd.

Eco-product that can be nurtured with your smartphone

An "ECO BAG" that doesn't become an "EGO BAG".
It's gentle on people and the environment, and co-created by sellers and buyers. Carrying it changes the world. It's a new packing platform to replace eco-bags.

PARTNER: Higashitani Shoten

A group of creators who make products from waste clothing and other recycled fibers

The name "TONITO" comes from "tonitrus" in Latin, meaning "thunder/thunderclap." We hope that the many recycled and upcycled creations born from our passion will have a thunderbolt-like impact on our customers and the textile industry.

THE RUGGYS

PARTNER: YAGI Co.,Ltd.

Bringing smiles to people of all ages around the world.

In 2019, these unique and adorable felt dolls were born in a corner of a rug shop in Nepal. Each one is handmade with the desire to "bring smiles to people of all ages around the world."

KWD

PARTNER: KAWADA FEATHER Co.,Ltd.

Pride and responsibility as a feather specialist manufacturer.

We want you to feel "safe" and "high-performance" feathers, even if they are invisible. "KWD" was born from the strong desire of "Kawada Feather," Japan's only feather specialist manufacturer that has strived for the highest quality. KWD is a brand that delivers the best feathers through its products.

niella

PARTNER: YAGI Co.,Ltd.

Comfort and gentleness

"The feeling of wearing your own relaxing space"
niellä is a one-mile wear brand that is gentle on both mind and body, enjoyable regardless of age, gender, or lifestyle.